Date
December 2024 - January 2025
Industry
Beauty & Personal Care
Our Role
Logo Design, Visual Identity System
Overview
Wing It is a synthetic hair extensions brand for working women who want quality at a fair price. The founder came in with the product sorted and a clear sense of who the brand was for. The identity had not been built yet.
Challenge
Everything except the brand already existed. The task was to build a visual language that matched Wing It's positioning: approachable, honest and worth trusting.
Solution
A visual identity system covering the logo, brand language and guidelines, built around transparency and approachability. The same language carried through to the packaging.
