Date
October - December 2025
Industry
Sustainable Fashion
Our Role
Social Media Designs
Overview
Organic Swathes is a homegrown sustainable fashion brand built on slow fashion, ethical craft and a genuine commitment to reducing fashion's environmental footprint.
Challenge
Sustainable fashion is a crowded category with a tendency toward generic visuals. The brand needed a social media presence that actually looked like what it stood for.
Solution
Instagram posts designed around the brand's craft. An imperfect display font that felt handmade, custom illustrations, and textures drawn from the materials the brand works with. Colours carried over from existing brand elements, held together on a consistent grid.
