Banger is a new streetwear brand built around story-driven drops, each release carrying its own theme and visual world.
Challenge
The name sets the bar. An identity for a brand called Banger has to actually be one — fresh, sharp and built for this generation.
Solution
A visual identity system covering the logo, brand language and guidelines, extended to the physical brand experience through tags, labels and thank you cards.
The cursive "glo" script carried some recognition with existing customers and had to be retained. Everything else needed to be built from scratch, for a…