Date
February 2026
Industry
Events & Experiences
Our Role
Landing Page
Overview
IRAADA is a curated 3-day learning festival organized by JITO Chennai Plus. The event brings together guided sessions, reflection spaces, and movement activities in an immersive hill setting, with the explicit goal of helping attendees find clarity on what matters next.
Challenge
An experiential event for young people is one of the hardest things to sell online. And if the landing page doesn't hold attention long enough to land the idea, they're gone. The page needed to earn trust, communicate the experience, and convert, all without a single in-person touchpoint.
Solution
We designed a landing page built to hold attention from the first scroll to the final CTA. The structure moved through the audience's felt problem (scattered, overwhelmed, stuck), and built toward registration in a way that felt earned. Every section had a job. The result: a 150-seat event received 500+ registrations.
