Client
Rufa Beauty
Industry
Beauty & Personal Care
Timeline
4 weeks
The Challenge
Rufa Beauty aimed to establish itself as a premium beauty brand tailored specifically for the contemporary Indian woman. The challenge lay in crafting a unique visual identity and packaging that not only resonated with their ethos of quality, vegan, and cruelty-free products but also appealed to Indian women by addressing their specific beauty needs and conditions related to the Indian lifestyle and climate.
Our Role
• Visual Identity
Note: These slides and mockups are just a preview of our detailed work. For a closer look at our process and deliverables, feel free to get in touch with us!
I was impressed by how easily FRWD's team grasped the ideas and vibe we envisioned for our brand. The website redesign made a huge difference! It feels ten times more polished and truly reflects our brand's premium image. Their approach was outstanding - professional, and efficient.
Anisha Saif
Founder, Rufa Beauty