Beauty brand identity design – Visual identity system for Wing It by FRWD Branding

Client
Wing It

Industry
Beauty & Personal Care

Timeline
4-5 weeks

The Challenge
Wing It set out to redefine accessibility in the world of synthetic hair extensions, focusing on the needs of busy, modern working women. The challenge was to build a brand identity that reflected its core values of transparency, empowerment, and approachability. The goal was to create a cohesive visual system that could support consistent brand expression while keeping things stylish, feminine, and fuss-free.

Our Role
• Logo design
• Visual identity system
• Brand guideline development

Note: These slides and mockups are just a preview of our detailed work. For a closer look at our process and deliverables, feel free to get in touch with us.

Beauty brand identity design – Visual identity system for Wing It by FRWD Branding
Beauty brand identity design – Visual identity system for Wing It by FRWD Branding
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